like it or not, getting people to LIKE YOU on Facebook makes a difference
Why fight it? It really doesn’t matter what kind of business you are in, or what you do, if you expect the Internet to bring you increasing numbers of people to your business, we think that you’d be well advised to acknowledge a few basic truths:
TRUTH #1 – People need to know you exist.
OK, so our #1 truth may not come as a great surprise to you. Of course people need to know you exist – that’s why businesses pay lots of money to advertise. Right? But as the old saying goes, “word-of-mouth advertising the best form of advertising”…put that one together with “the best things in life are FREE”, and BINGO - you’ve got a revelation for your business, it’s called a Facebook Business page.
TRUTH #2 – It REALLY helps if people like you
It’s always been a fact of life, people like people that they know and trust. And people like to do business with people that they know, like and trust. So what’s new about that? Nothing. However, before the advent of the Internet, the process of getting to know, like and trust companies took A LOT longer that it takes today. In fact, increasingly, prospects get to know, like and trust companies by looking at the feedback and listening to what others say about them online.
A Business Page on Facebook works for your business 24/7. It’s today’s fastest, cheapest, and simplest way that increasing numbers of people can be introduced to your business, and get to know, like and trust you. And best of all, at times, this will actually be happening even while you sleep!
TRUTH #3 = TRUTH #1 + TRUTH #2
Either, you have a Business page on Facebook, and increasing numbers of your customers, friends and their friends are liking you, and spending increasing amounts of money with you - or they are increasingly ‘liking’ your competitors, and spending more with them. The choice is yours.